跳转到主要内容
主要内容

市场营销

Are you innovative, curious, and resourceful? Do you like problem solving and discovering 下一个最好的事情? Put your passion to work with an exciting career in marketing.

Students brainstorm using brightly colored sticky notes

Every organization wants to be successful. 的 key is understanding what customers want and need—that’s where marketing comes in. With a degree in marketing you'll be uniquely positioned to leverage messaging, create and manage brands, explore partnerships, apply marketing research and engage with customers across an array of platforms.

In today's fast paced world of media, the need for marketing has never been stronger, and demand continues to rise for high-tech, multichannel marketing skills. 的机会 are endless, and one guarantee that comes with a career in marketing is that you will 永远不会无聊.

We offer a BBA in 市场营销 and a full-time MBA with concentrations in Brand Communication Strategy, 市场营销分析, and 咨询销售.

不能决定? Consider a dual major in marketing. Companies love candidates who not only understand marketing principles but can also apply these skills and impact the bottom line. And if you dream of building your own empire one day, the first step in any successful business is understanding marketing.

访问部门网站

样本的课程


  • 营销策略
  • 数字和社交媒体
  • 设计思考
  • Product Innovation and Brand Management
  • Sports and Entertainment 市场营销
  • 咨询销售
  • 客户的见解
查看课程 & 学位要求

Special 入学 Requirements


  • Attend the Neeley School’s First-Year Symposium
  • Pass Microsoft certification
  • 保持平均绩点2.5或更高
  • Complete 24 credit hours at end of your first year

赌钱软件下载的教师


赌钱软件下载的 faculty members will engage you in design thinking, hands-on selling, ad competitions, special problems in marketing and more. 的y rank highly for mentorship, academic experience and teaching quality, and bring to the classroom a wealth of experience as both marketing professionals and educators. 的ir research and insights are featured in prestigious publications and media outlets.

是什么让赌钱软件下载与众不同


赌钱软件下载的 marketing program is ranked #19 in the nation by 彭博商业周刊. And in 2019, the American 市场营销 Association has ranked 尼利商学院 #35 in the world for research productivity.

的 marketing major we offer has three tracks from which to choose:

  • 数字通信 – Plan and direct marketing campaigns, integrating new digital with traditional media, by identifying compelling brand messages and communicating them clearly and transparently 给客户.
  • 咨询销售 – Influence customers, colleagues and managers through a needs-based sales process that is applicable to any industry and career.
  • 市场营销分析 – Measure, manage and analyze customer responses and marketing performance to maximize 有效性.

赌钱软件下载的 TCU销售中心 gives you unique hands-on, real-world experience with exciting businesses to prepare 为了事业的成功您.

TCU Collegiate Chapter of the American 市场营销 Association allows you to meet other marketing majors and learn from successful marketing professionals 来自各种职业.

的职业前景


Every company needs marketing. You can work in retail, athletics, fashion, manufacturing, public services, advertising, tourism, consumer goods, music, electronics, financial 机构和更多. In the fast-paced and ever-changing world of media, the demand for marketing professionals has never been stronger, especially if you have high-tech, 多路媒体技能.

Most sales program report job placement over 95% and starting salaries at more than $60,000 a year (Sales Education Foundation).